Senior creative direction for brands, campaigns, content and creators, accelerated by AI-native production. Around the creativity, the digital platforms and business strategy that make it grow.
Part of Fancy Capital SRL
One creative partner, from brand to business.
BVG brings brand strategy, creative direction, production and talent together with digital platforms and business advisory, in one continuous process. Technology makes every step faster. Human direction keeps every result relevant.
Technology accelerates the process.
Human judgment protects the brand.
Creativity is at the centre of what we do: brand, campaigns, content and creators. Around it, the platforms and the strategy that help it grow.
Brand foundations built on analysis, clear positioning and a distinctive identity.
A brand that knows exactly who it is, and shows it.
Ideas developed into campaigns and produced to the highest standard.
From concept to set, under one creative direction.
Digital products designed and engineered rapidly, from the brand website to the platform that runs the business.
Complexity, translated into an intuitive product. At exceptional speed.
Communities and creator partnerships that give a brand real reach and credibility.
The right voices, building lasting relationships.
Strategic, commercial and operational support to decide what to build, sell it and organise the business to scale.
Numbers, structure and execution, aligned with growth.
Explore strategy & growthBVG designs and builds digital platforms of any scale, combining product thinking, interface design and engineering in one accelerated process. From a high-impact website to the infrastructure that runs an entire operation.
Corporate websites, editorial ecosystems, e-commerce, subscription services and multi-vendor marketplaces. Digital experiences that connect a company’s positioning with its commercial objectives.
Custom CRM and ERP systems, management software, private portals, approval flows and document platforms. Connected tools that support everyday work and reduce fragmented information.
Production, logistics and field-service platforms, advanced configurators, monitoring systems and multi-role environments. Purpose-built solutions for complex workflows and specific operational requirements.
Executive dashboards, reporting platforms and system integrations. Connecting e-commerce, CRM, ERP, payments, logistics and customer service tools makes information accessible and usable across the business.
Modular architectures and AI-native execution shorten delivery times. Senior direction keeps every decision clear, coherent and built for the real business.
Beyond creativity and technology, BVG brings strategic, commercial and operational expertise: from the business model to day-to-day execution, under the same senior direction.
BVG helps companies define what to build, who to serve and how to make it commercially viable. Business objectives, customer needs and technology choices come together in a practical strategy for launching, evolving or repositioning a business.
Market and competitor analysis, customer segmentation, value propositions and revenue models. A clear commercial foundation for new ventures, established businesses and strategic pivots.
Opportunity assessment, customer discovery, feasibility analysis and minimum viable product definition. Test the assumptions that matter before committing to full-scale development or launching a new business line.
Product requirements, feature prioritisation, customer journeys and development roadmaps. Translate business goals into actionable briefs, balancing customer value, technical complexity and available resources.
New markets, distribution channels, products and services. Assess opportunities, define partnership models and turn expansion plans into concrete priorities, resource requirements and measurable milestones.
BVG identifies where AI and automation can reduce manual work, improve access to information and support better decisions. The focus is on practical applications, integrated into existing processes with clear ownership, measurable objectives and appropriate human oversight.
Process analysis, use-case prioritisation and feasibility assessment. Identify where automation makes sense, compare available solutions and determine when to adopt existing tools or develop something custom.
AI-enabled assistants for internal knowledge, customer support and operational tasks. Help teams find information, work with company documentation and complete recurring activities more efficiently.
Automated lead routing, data synchronisation, document processing, notifications and cross-system actions. Connect the steps between departments and applications, reducing repetitive work and avoidable errors.
Pilot projects, implementation planning, team onboarding and operating guidelines. Monitor adoption, output quality and business impact, refining the solution as processes and requirements evolve.
BVG helps businesses structure how they acquire customers, convert opportunities and grow account value. Go-to-market strategy, pricing, sales processes and customer lifecycle management are aligned to support a more consistent and measurable commercial operation.
Target customer profiles, commercial propositions, acquisition channels and sales processes. Define lead qualification, pipeline stages, CRM requirements, team responsibilities and forecasting routines.
Pricing structures, service packages, subscription models, discount policies and commercial terms. Connect the value delivered to customers with conversion objectives, delivery costs and sustainable margins.
Partner, reseller and referral programmes, B2B alliances and distribution agreements. Define the proposition, commercial incentives, onboarding process and operating model needed to make each channel work.
Analysis and improvement of buying journeys, onboarding and customer lifecycle processes. Identify opportunities to reduce friction and churn, increase repeat purchases and develop cross-selling and upselling.
BVG helps companies remove operational bottlenecks and align people, processes, suppliers and systems. From organisational design to everyday execution, the focus is on clearer responsibilities, better visibility and operations that can support growth without adding unnecessary complexity.
Workflow mapping, process redesign, operating procedures and responsibility allocation. Clarify how work moves between teams, where decisions are made and what needs to change as the company evolves.
Supplier evaluation, purchasing processes, commercial terms, inventory visibility and order management. Improve coordination between procurement, warehouse operations, logistics and customer service, balancing cost and service quality.
Coordination of internal teams, agencies, technology providers and external partners. Align briefs, budgets, responsibilities and delivery milestones across commercial, marketing, technical and operational activities.
Performance indicators, reporting requirements, review meetings and action tracking. Give management a clear view of progress, bottlenecks and priorities, connecting business objectives to day-to-day execution.
BVG translates commercial and operational assumptions into business plans, financial models and decision-making tools. From budgets and cash forecasts to investor materials and acquisition assessments, growth plans become clearer, measurable and grounded in the resources required to deliver them.
Revenue forecasts, cost structures, hiring plans, investment requirements and scenario analysis. Understand break-even points, funding needs and the financial implications of different strategic choices.
Product, customer and channel profitability, contribution margins, acquisition costs and customer value. Combine budget-versus-actual reporting with cash-flow planning to understand what drives performance and where to intervene.
Investment narratives, pitch decks, financial projections and supporting business documentation. Clarify capital requirements, connect funding to milestones and organise reporting for shareholders and prospective investors.
Commercial and operational assessment of digital businesses and software assets. Evaluate build-versus-buy decisions, potential synergies, cross-selling opportunities and the practical requirements of post-acquisition integration.
Senior expertise. Embedded in the business.
BVG works alongside founders and management teams through fractional COO and business, product and operations leadership engagements. Beyond recommendations, the work includes setting priorities, coordinating teams and suppliers, managing roadmaps and budgets, and tracking execution against agreed objectives.
Engagements can range from a focused business assessment or a specific project to ongoing advisory and embedded operational support.
Strategy, creativity, intelligence and digital platforms: discover how BVG turns expertise and complexity into systems built to scale.
We gather brand knowledge, business objectives, audience insight, market data and the performance of what already exists.
We define positioning, creative direction, priorities and the system that will deliver them: a campaign, an editorial plan, a platform or a business model.
Technology accelerates research, production, development and delivery. Every relevant output remains under senior human direction.
Performance data becomes practical decisions for the next creative, commercial and product cycle.
BVG uses technology across everything it does, from creative production to platforms and business analysis, to reduce repetitive work, connect data and move faster.
But creativity and judgment are never delegated to an algorithm. Strategy, taste, context and final approval remain under senior human direction.
Faster research and analysis
Structured brand knowledge
Scalable content and asset production
Rapid platform development
Automated workflows and reporting
Continuous performance monitoring
Strategic relevance
Creative quality
Brand sensitivity
Cultural context
Reputational control
Final accountability
The objective is not to do more.
It is to do the right things, more consistently.
Social intelligence & editorial partnership
Social intelligence, monthly reporting, editorial planning and creative content proposals for an established international consumer brand.
Case study available on request
Integrated content engine
An integrated content engine combining strategic planning, on-site production, video editing, publishing, paid amplification and platform compliance.
Case study available on request
Creative and strategic support
Creative and strategic support across brand communication, campaign planning, content and digital customer acquisition.
Case study available on request
Detailed case studies are available upon request.
Brands our team has worked with over the course of their careers.
Ten projects across brand strategy, content and digital — a selection from a much wider body of work. Each case study is available as a PDF.
A premium advent calendar for the Christmas 2024 PR campaign: from the gifting concept to a coordinated production and delivery plan.
Annual digital strategy for Germany: editorial leadership and original creator-led formats that gave the brand real faces and stories.
Always-on Meta advertising: creative strategy and adaptation of organic creator content for every stage of the funnel.
The Dream Curls creator campaign, built around visible before-and-after results across waves, curls and coils.
An original launch concept for Frizz Ease Day & Night, spanning ritual product boxes and social experiences.
Introducing Japanese skincare to German audiences through a year-round creator strategy built on trust and expertise.
Five years of brand and communications leadership for the social commerce platform, from the TV campaign on Sky TG24 to social content.
Positioning, identity and launch for a new Milan food brand built around Neapolitan pasta fritters.
A clearer social presence for an Italian plastic surgeon: patient questions at the centre, cleaner visuals, a clear brief for every piece of content.
An original product concept combining solid skincare and gua-sha in one applicator, developed through to physical prototypes.
Barbara Valentina Grimaldi
Founder & Creative Director
Barbara Valentina Grimaldi is a digital strategist and creative director with fourteen years of experience across digital agencies, global companies and tech startups. She loves numbers, and reads them with creativity.
Before founding BVG she was Creative Strategy Lead & Brand Partner at Vesper Milano, Senior Global Brand Manager at the social-commerce tech company Worldz, and Team Leader at Capgemini Invent, where she managed a team of more than ten people. Earlier she shaped digital strategies at EY.
She has led content, social, corporate communication and influencer work for brands including Trenitalia, Enel, Huawei, Google, L’Oréal, Nestlé, Moncler, Lavazza and Moët & Chandon.
As part of Fancy Capital SRL, BVG operates within an entrepreneurial ecosystem focused on technology, digital businesses and scalable operating models.
A senior, multidisciplinary team combining strategy, creativity, engineering and production.
Business Strategist, Product & Operations
Serial entrepreneur, Joshua brings more than fifteen years of entrepreneurial experience across B2B SaaS and e-commerce. He connects business strategy, digital products and operational execution, helping companies develop revenue models, launch new ventures and scale their operations through hands-on advisory and fractional leadership.
Senior Developer & AI Specialist
Writing code since the age of thirteen, Jason brings more than eight years of full stack experience. He designs LLM-based systems, RAG pipelines and model orchestration, taking them from prototype to production. He is CTO of HeroShots.
SEM Strategist
Plans and optimises search marketing and paid acquisition, from keyword strategy to performance.
Video Maker
Shoots and edits video content for campaigns, social channels and brand storytelling.
Event & Video Producer
An international executive producer with over twenty-five years across the United States, Europe and Turkey, Francesco turns creative visions into productions delivered on time and on budget. He has produced campaigns and events for brands such as Target, IBM, MaxMara and Samsonite, bringing creative ambition and financial discipline to every project, in five languages.
Content & Community Manager
Develops editorial content and nurtures brand communities day by day.
Every recommendation, creative choice and line of code must have a reason.
Brands, products and businesses grow through repeatable processes, not constant emergencies.
More is not automatically better: more content, more features, more channels.
Technology should improve judgment, not remove it.
A brand, a campaign, a platform or a new phase of growth: tell us where you are and where you want to go. We will tell you honestly whether BVG is the right partner.
Part of Fancy Capital SRL